The answer is in the network

Just ran into something very interesting that is proving one year after it was written to be as predicted where social networking is going:
Rich Gordon is right: with the proliferation of social networks of all kinds what will make the difference for me is not which destination site you can attract me to, but rather which data you are able to send to me wherever I hangout. So forget Facebook (or not if this is where I am most of the time), just find where the right place/network is for me and talk to me there. The future belongs to those who have the right social engineering tools to do this.
And if you want to get into this, eCairn is a good place to start: www.ecairn.com