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Wednesday, June 25, 2008

Of Executive Search 2.0, and Community Building in general

Hackers know this and you may too: the web is a great resource for Social Engineering.

One of the places where you can gather a lot of information on people, beyond the obvious social networks, are blogs.

And one of the great uses of this content is for Executive Search: digging through blogs, you can get a very good feel for what a person does, thinks. And since the blog typically include a link to a profile, you can also easily access the blogger to engage a conversation and see if they could be interested in switching to a new job.

The beauty with this model is that it gives you access to all these people who have the right skills for the position you are trying to fulfill but have not posted their resumes anywhere because they are not actively looking for a job. From my experience they also are the best candidates, the one who do great where they are but would consider a change.

The experts are blogging, it is time for the recruiters to read these blogs.

And if you are into building a community in any vertical the same applies: I am amazed to see the amount of content available on any given topic, and the number of people interested in this topic you can get to through their blog. The web is the social network, LinkedIn and Facebook (and the many others) are lenses through which you can visualize communities of professionals or friends or experts, and then you can create your own custom lens with a blog reader.