From National Geographic Magazine "Swarm Theory" article:
"No generals command ant warriors. No managers boss ant workers. The queen plays no role except to lay eggs. Even with half a million ants, a colony functions just fine with no management at all—at least none that we would recognize. It relies instead upon countless interactions between individual ants, each of which is following simple rules of thumb. Scientists describe such a system as self-organizing."Web 2.0 technologies create a platform to enable swarm intelligence. The article is not recent, but still very relevant. And this is a very good way to explain what is going on, rather than talking about culture and usage.
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