I have already written here about one of the way I could see YouTube start to make sense from an economic prospective,as a way to foster candidates (people or stories) for reality TV shows. Another opportunity for YouTube would be to become a marketing arm for the Majors: imagine a service where you would ask fans to create their own trailer for a coming movie from carefully chosen clips that would be released to them. Guess how much they would do to spread these to their friends, and the buzz you would get around contests to figure out which one the consumers like best. Something I would not be surprised to see one day...
Friday, October 20, 2006
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