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Monday, December 29, 2008

Social Capital and Social Business definitions

An interesting input from Michael Cayley in the Social Edge discussion regarding the definitions of Social Capital and Social Business:

Social Capital (Nan Lin's definition): resources embedded in a social structure which are accessed and/or mobilized in purposive actions

Social Business (from Michael): "ALL businesses are social in an era where meaning & perception is derived from broadband empowered individuals rather than capital intensive broadcast communication networks."

This is very much in line with what I had in mind when I started the discussion on Social Edge. And seems to fit a lot of the other comments that came up.
And it reinforce my conviction that we need something like the Vindex to attach a number to the concept, and make it easy for everybody to understand and visualize the value.

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